You may have heard of WordPress, that it is good for small business and that it allows you to incorporate a blog (or news feed) into your website and also to edit your own website. But exactly what is WordPress? and is it good for small business websites?
If you are looking to either design your new small business website or redesign your website and are considering a WordPress website, this article will help you answer those questions.
What is WordPress?
WordPress is a website creation tool that is probably the most powerful website content management system (or CMS) in existence today, while also being easy for users to take control or and edit their own website.
Using a website designer that has years of experience putting together WordPress websites for small business allows you to get the best look, feel and functionality out of your WordPress website to suit your business needs and budget.
How does WordPress work?
Just like you have software on your personal computer to create documents, WordPress is a software that allows you to create documents on your website. It also manages the way your website looks to visitors.
The WordPress software is installed and stored on your website rather than on your computer and you access it through your internet browser (Internet Explorer, Google Chrome, Mozilla Firefox, etc.)
More specifically WordPress is a content management system or CMS for short. The WordPress software helps you manage all of the content on your website (words, photos, graphics, video, music, links and more) and displays it where you need it to suit your website design.
Anyone who has spent time managing a large website with lots of links and content can tell you how great it is to have a piece of software doing the hardwork and heavy lifting for you!
What are the downsides to WordPress?
You may be thinking, it can’t all be good?
Well, firstly WordPress is a software and like all software there is an initial learning curve as you find your way around. Many of the icons and symbols are similar to those you will find in your word-processing software, however there is some basic knowledge that needs to be acquired. Plus, your WordPress website will have a theme installed on it to control the overall look, feel and functionality and some plugins. These can also take time to learn the added functionality (such as tourism reservations, website forms, graphical sliders) although some people prefer to leave this to their web design company or webmaster.
As WordPress is a software it is constantly being updated to improve security and enhance its functionality it is highly recommended to ensure you keep your WordPress software up to date as older versions are more vulnerable to being hacked. This is the same for any website.
One added benefit of WordPress is that it is continually being improved by a large community of developers, so you just need to remember to backup your website and then press the ‘update’ button.
Taking control of your WordPress website:
WordPress makes it very simple for you to add new information to your website or edit existing content. Many of the familiar icons you see in your word processor (e.g. Microsoft Word) menu bar , are also in WordPress.
If you want to add a news item and have it automatically posted to your Facebook page, Twitter Profile, Google Plus profile and be added to your email newsletter, WordPress can handle this level of automation, saving you time and energy and allowing you to more easily stay in touch with your customers and update your online presence.
Get Online Australia offers free WordPress training with all of their websites so that you can be confident in taking control of your own website edits, and we also offer website support packages that allow you to focus on the many other tasks associated with running and marketing your business.
We also have a growing resource library of WordPress tips and resources.