We have been working with the WordPress CMS for over ten years, and it continues to evolve and improve thanks to its global network of developers. Often we are asked the question: Why WordPress? Many people often compare WordPress to SquareSpace, or WordPress vs Joomla, so we thought we would answer why WordPress for your small business website.
Let’s start with the meat: WordPress powers over 34% of websites currently on the Internet. Why are so many business choosing it? What is so special about WordPress? If you want the quick answer, here it is:
- WordPress offers easy user management
- The CMS is incredibly flexible and scalable so it can grow with your business
- It is cost effective to both establish but also to maintain, there are no lock-in fees or proprietary software
- Simple content management
- Offers great SEO benefits
- Incorporates social media features
- Robust security
To boil it down to a one-liner: it is powerful, efficient, adaptable, secure and has the ability to grow.
It can be used to create anything from a plumbing business website through to powerful e-commerce or publishing sites.
For a small business it is an effective online marketing tool, that can start simple and grow with your business. What may start as a simple brochure site can be added to, expanded, tweaked and optimised into a powerful part of your marketing program. Attracting, engaging and interacting with potential customers. Here’s a few more reasons to help answer why WordPress for your small business website.
A brief introduction to WordPress
Since it’s early days as a pure blogging tool, WordPress has come a long way. If you have ever spent time as a business owner learning to manage a site built with a cumbersome content management system then you will know the time and frustration that can come with it. The software that powers your website is incredibly important.
WordPress continues to grow and develop. “The technology that’s powering a fourth of the internet’s websites is the name spoken by dentists, mechanics and barbers, not just tech companies or multinationals.” Says Chris Lema.
Some people claim that WordPress is the simplest, most popular way to create a website or blog. As an open-source content management system, anyone can use or modify the software for free. The CMS is basically a tool that allows you to manage important aspects of your website, like content, without the need to know any coding (all those jargon acronyms such as HTML, CSS, JS, etc etc!)
So what does this mean? The result is a content management system that makes building a website accessible to anyone, without the need to be a developer.
What types of websites can be built using WordPress?
As we mentioned above, WordPress started out primarily as a tool to create a blog rather than a traditional website. However, for a long time now the focus has shifted to a more robust and flexible platform allowing any type of website to be built with WordPress. The sky is the limit.
- Business websites
- eCommerce stores (utilising the WooCommerce plugin)
- Social networks
- Membership sites
- and much more….
To give you an idea, here at Get Online Australia we have created websites for plumbers, tourism, consulting, haberdashery, plaster works, pet accessories and many more industries and business types.
What is the difference between WordPress.org and WordPress.com
Managed WordPress hosting service Kinsta summarises this beautifully:
- WordPress.org, often called self-hosted WordPress, is the free, open-source WordPress software that you can install on your own web host to create a website that’s 100% your own.
- WordPress.com is a for-profit, paid service that is powered by the WordPress.org software. It’s simple to use, but you lose much of the flexibility of the self-hosted WordPress.
The only requirements for setting up your own self-hosted WordPress site is hosting and a domain name. The self-hosted option basically means that you can setup your own ‘fixed’ costs such as hosting and domain and have no ongoing costs associated with the software driving your website – cost effectiveness is another reason why WordPress for your small business website.
Is it easy to install WordPress?
Absolutely. In fact, many web hosting solutions offer in-built WordPress installer software so you just need to click a button to get started! We primarily develop our client websites using one of two themes & their associated plugins: Beaver Builder and Avada. To learn more about plugins and themes read on!
How to extend WordPress functionality
WordPress has a huge network of plugins and themes that allow you to customise your WordPress website to suit your needs.
- Themes – these fundamentally control how your website looks including layout, colours, etc
- Plugins – supporting functions that affect how your website functions including things such as contact forms, pop ups, media galleries and more. There are over 50,000 plugins, so there is pretty much everything for everyone, however you do need to tread carefully as some plugins within the library are outdated or unstable. Always run a complete backup and check the reviews and supporting documentation of a plugin before even considering installing a new plugin.
So now you have a little bit more information about WordPress, have you decided why WordPress for your small business website? We have literally scraped the surface in this article, but check out our other articles on WordPress here 🙂