Tools & Resources for WordPress websites
We have spent countless hours over the years researching and building our library of WordPress Resources that you will find below, including:
- Woprdpress themes,
- WordPress plugins,
- WordPress hosting,
- and much more...
This knowledge and experience is used in all the WordPress websites we build for our clients. If you would like a specific recommendation, we suggest you check out our WordPress Coaching.
WordPress Hosting for Small Business
Getting the right hosting solution is important for a small business. Google includes site performance as a search engine ranking factor, websites need to be more secure from hackers then ever and your users don't want to be staring at a screen waiting for a page to load... in fact they won't.
There are plenty of more expensive hosting solutions out there. There are also cheaper. One of the benefits of Siteground WordPress Hosting is that it is affordable and scalable so it can grow with your needs. Their support, security and page speed all tick the boxes also.
Siteground also offers some great built-in WordPress resources like their Optimiser, CloudFlare, daily backups, and more.
Email Hosting for Small Business
There are a few reasons you would want to host your email separately from your website. For instance, if there is any issue with your website getting hacked, and your website host shuts down your account - your emails will remain unaffected.
For us it is simply peace of mind. Your website is looked after by people who do website hosting, your emails are looked after by a business that specialises in email hosting. That means your emails are backed up in the cloud and accessible from any device. You have them synced wherever you go and get the bonus of synchronised calendars, documents and more.
We use Google Apps for this, Microsoft 365 is another alternative.
Email Marketing Platform for Small Business
The biggest challenge with choosing an email marketing platforms is the sheer number on offer and the time it takes to set them up... only to discover down the track one of the key components you need isn't offered.
Email marketing can also be as simple or as complicated as you choose to make it. When assessing the options within this WordPress resources article, make sure you work out exactly what you want to do, what you have time to do, and then look at your options!
We have loved Mailchimp for small business email marketing for a long time but we switched to Active Campaign. The reason? Simply the ability to create more powerful automated email campaigns in a way that we feel is more intuitive. Like any software it takes a learning curve but anyone that is attracted by the bright shiny lights of Infusionsoft or Hubspot, only to baulk at the price tag may find a happy medium in Active Campaign. While you can choose to just have the Email Marketing Platform, it also integrates with a CRM (customer relationship mangement) which means you can keep track of all your contacts in one place. Very handy.
It is worth noting that MailChimp have improved their free email option with automation now included.
Want a little more from your email marketing tool - something that helps to automate your marketing?
There are SO MANY OPTIONS that I will not cover them all here. BUT, if you are excited by the idea of more advanced options like Infusionsoft and Ontraport then I would recommend checking out Active Campaign instead of Mailchimp. It really focuses you on creating tailored communications to different mailing lists, has a lovely layout for visual people and is only USD$9/mth (they are a bit sneaky and show higher pricing plans at first glance, but if you reduce the number of contacts down to 500 then you get the lowest price!) so affordable from the get go. In fact if you are into marketing automation, funnels, etc. then Active Campaign is great!
Database Building for Small Business using Pop Ups
Email opt-in boxes are the pop-ups, slide-ins or fixed 'widgets' in the sidebars of websites that allow people to 'opt-in' for your newsletter or to receive a freebie (like an e-book).
There are two we would suggest you check out.
Bloom by Elegant Themes (some really nice advanced features and integrates nicely with Active Campaign).
Plus Pop-up Ally which is a free option. Sumo Me is also not too bad!
Integrating email newsletters and email newsletter opt-ins:
Okay there are LOTS of options here too and they vary significantly. Firstly consider do you want:
- A simple form in your website sidebar
- A pop-up or scroll box (appears in the bottom right, as people scroll down the page)
- To offer something in return for their subscription (i.e. a free guide, template, e-book etc.)
- To add someone automatically when they fill in your contact form?
This may be when you call out for some digital marketing support, so that you can setup some more advanced strategies, or if you want to give it a go yourself, try:
Opt-in Forms this is a free plugin and works with Mailchimp.
Bloom by Elegant themes (we just recently fell in love with this one!!) this is a powerful tool that has a large range of options.
Gravity Forms - more on this later, but it makes it really easy to create great forms that integrate with your email marketing platform.
Leadpages - this helps you create marketing opt-in landing pages for specific purposes (webinars, workshops, events, courses, give-aways, etc.) and then it hands over the details to your email marketing software. Great for anyone that is stepping up their online marketing.
SumoMe is also quite popular and they have a lot of powerful options for free and a lot of people are very happily using their tools. HOWEVER, their aim is to get you on the paid versions (no worries there) but at the time of writing they were not sending advice to customers that their trial is expiring and in once instance simply charged a full year's fees once the date passed. This may be an effective way to get money but we do not believe it is a nice way to do business... just letting you know ?
Checking your WordPress site for broken links.
Broken links are URLs (website address links) in your website that are not functioning or opening. This can happen for a number of reasons, but broken links are considered to be of negative value as far as search engine optimisation of your website is concerned, plus it could be an important link for users of your website to access information. So, how do you identify broken links? Two options, Google Webmaster and a handy little plugin:
Broken Link Checker for WordPress is a great (free) plugin that even emails you if a link on your website is broken. This isn't just links to other (external) websites, it can be links to your images, videos, other pages and more. Very handy to ensure that everything is functioning as it should be! Broken links can affect your search engine optimisation, so this is one of our favourite WordPress resources.
The Google Webmaster option is a little more complex (especially if you do not already have Google Webmaster setup) but this is a great run through to help you identify the broken links that Google has found on your website.
Search engine optimisation for your WordPress site:
We recommend that your website has the Yoast SEO plugin installed - the free one is great and the Premium paid version is even better! This is a really simple to use, and VERY helpful SEO tool - and SEO on your website is critical. This is one WordPress resources you can't afford to skip. It will get you thinking about search engine optimisation on every page, post and title you create. It also helps you craft the 'snippets' that appear in search engine results - why is that important? Well, if you are listed in Google search engine results with 10 of your competitors, you want to ensure what is written convinces people to click through to your website!
Payment gateways (options for taking payments on your site)
Payment gateways are a very business specific item. If you have a good accountant talk through your options with them. Many banks will steer you towards their facilities / options - always check the fees and costs associate because these can add up quickly. The most important thing here is integration - you want your systems all talking to each other.
For getting setup quickly check out Paypal, we still use it, there are no ongoing monthly costs and so when you are just starting this can be a great option. It isn't the cheapest but it works and it integrates and it has become a trusted symbol for online payments. Stripe is another great option, and has slightly lower transaction fees than PayPal, but these are constantly changing so check everything before you do anything!
Other than that, it is very difficult to make suggestions because INTEGRATION is KING. You will want a payment gateway that works with your e-commerce platform, your accounting software, any point of sale system you might use, and other aspects of your business.
Backing up your website:
While we are talking about backups... we have written a whole separate post on this topic! Check out our article "How to Backup Your WordPress Website". In it we mention, the top four often recommended plugins (and here we have included a bonus, number 5 which has just come to your attention):
1. Backup Buddy
Please note that some hosting options include automated backups - daily, weekly or monthly. It is worthwhile reviewing exactly the type of backup, and if there is a fee to restore your site to a previously held backup.
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