It is now easier, quicker and more affordable for small business to use video marketing in their website, social media and search engine marketing.
An increasing number of small businesses are using video marketing to advertise their small business, why?
- By 2017, video will account for 69% of all consumer internet traffic, according to Cisco. Video-on-demand traffic alone will have almost trebled
- YouTube is the second largest search engine
- Social media applications such as Facebook have changed the way that people interact with the Internet and share content,
- Increasing Internet speeds (both mobile and fixed) make video content easily accessible
What is Video Marketing? Check out our related article here.
Video marketing for your small business doesn’t have to cost a lot, it can be as simple as taking a video with your smartphone and uploading it to your social media or converting your latest Powerpoint presentation into a video to share with customers you think may benefit. The learning curve can be the challenge.
“This year has been called “The Year of Video Marketing,” as businesses find new, inventive ways to use the medium to reach customers. Videos stand out on social media, giving customers a quick overview of a product without overwhelming them with text. In less than thirty seconds, a customer can get the information he needs about a business through a short, visually-appealing video….
Video marketing is a great way for brands to stand out from the many text-based marketing efforts being launched each day. When conducted correctly, a video marketing campaign can help your brand reach new consumers and turn them into loyal customers.” – John Rampton, Forbes.com
How can small business take advantage of Video Marketing?
Video marketing is a form of content marketing it can be planned, optimised and targeted as part of your overall marketing strategy or done on an adhoc basis when the opportunity presents itself. However you choose to do it video marketing will be more successful if it has a purpose.
With online video quickly becoming a key means for people to satisfy their information and entertainment needs, small businesses that fail to include it in their internet marketing strategies will do so at their peril. – Chris Trimble, The Guardian.
Here are some ideas of different videos you can try in your small business and what their purpose is. If you need help with your video marketing, get in touch with us today.
- Customer Testimonial videos – help you to built trust online with prospective customers.
- Product videos – to boost conversion
- Your business stories – to grow brand awareness/trust, engage people in your business.
- “Explainer” or “How To” videos – to explain a concept or service, help people understand technical jargon!
Using video marketing effectively in your small business is not just about creating a video and uploading it to You Tube then forgetting it.
“Getting cut-through on YouTube is like any content on the web, you need to have defined your audience and created something of value which will be shared. There are also the tactics of uploading and setting appropriate titles, descriptions and tags.” – Smart Insights
The same with any marketing material you create, whether it is a print brochure, website, social media profile… setting it up and leaving it ‘on the shelf’ will have very limited effect. You will still need to do the work to get it out there. What it can do though is it can help small businesses to quickly grabbing busy audiences’ attention deliver and deliver a story in a short but memorable format that viewers can enjoy. It also has the added bonus of being measurable!
Read more on the Marketing Profs website.